Pilot Republic

The old identity did not match the brand’s vision nor its main personality characteristics which are “Young”, “Youthful”, “Futuristic” and “Smart”. It was a very generic emblem that is not distinguished when placed amongst different logo typefaces. The color palette used was pastel, which doesn’t reflect the tech futuristic part of the business, and it was using an all Caps typeface which also doesn’t reflect the intelligent, youthful, and friendly characteristics of the brand.

Our initial concept was an instant hit, exceeding the client's expectations.

We then proceeded to design a website that was not only visually stunning but also highly functional. With an attention to detail and a focus on user experience, we created a digital platform that truly took flight.